Editor
GreenBiz
Editor's Note: In the runup to the VERGE DC conference, Chris Pyke, the U.S. Green Building Council's research guru, talks about the need for market transformation and the strategy that can make it happen.
Today, more than 1.8 billion square feet of commercial property is certified under the U.S. Green Building Council's Leadership in Energy and Environmental Design standards.
And for many, obtaining the shining LEED plaque that attests to green building achievement is a major goal. That's great, say green building advocates, but efforts shouldn't stop there. To transform the built environment in a generation in order to avoid catastrophic damage from climate change lots more needs to happen, and quickly.
To do that, says Chris Pyke, the USGBC's vice president for research, it's necessary to "unpack the plaque" -- to tap into the wellspring of data that's available from buildings themselves about how they are performing.
