Showing posts with label Marriott International. Show all posts
Showing posts with label Marriott International. Show all posts

Thursday, June 28, 2012

Hospitality Development Update: Moving Towards LEED

Jefferson Thomas, AIA, LEED AP BD+C
Sr. Design Manager (LEED Advocate)
Marriott International

Green construction starts have increased by 50% in the past two years, and now represent 25% of all new construction today, according to a study by McGraw Hill. Green and sustainable construction initially had a slow start for the hospitality industry, but now seem to be gaining momentum. Today, there are 141 LEED-certified hotels and nearly 1,200 more that are registered with the intent to certify upon completion.

Because there are wide misperceptions about the cost of building green, hotel owners have been hesitant to embrace green practices. However, it has been proven that green building does not have to cost more. In some cases, where projects target higher or more complex levels of green building, there may be added upfront costs of 1-4% - but these costs can be recouped relatively quickly, often within the first few years. Investing in high energy performance equipment and high insulated building materials has the shortest pay back from a cost standpoint, and generally, high-performance buildings and building green reduce operating costs and increase the net operating income for the life of the building.

Courtyard Marriott in Portland, Ore.
Green hotels are catching on in a number of ways. For one, there is a new generation of hotel owners who put a higher asset value on their investments, and are realizing the benefits of green building practices. Many hotels are taking advantage of the federal, state and local incentives that can help pay for half to all of the additional cost to construct LEED-certified buildings: Attaining LEED certification, which is third-party verified, signifies a true green hotel. Marketing advantages, permit expediting, obtaining building approvals and reduced county fees are just a few other reasons why more owners are now turning towards building LEED. On the corporate sustainability front, major Fortune 500 corporations are changing their travel preferences to book green hotels, in order to boost their own company-wide green efforts.